a private thought journal
a quiet place to work through hard thoughts
Your first thought isn’t the whole story.
Catch a challenging thought, name the trap behind it, and reframe it into something kinder — privately, on your phone.
Now in a small, private iPhone beta.
- no account
- stays on your device
- locked behind Face ID
01 · Recognize
The world can feel challenging at times. Some days feel overwhelming for no reason at all.
And still: in the moment a hard thought turns piercing, no one else can think it through for you. That part is yours — like a new challenge to overcome. Rethread is the tool for that exact moment — right when you need it, not hours after it’s passed.
from the maker
why I built Rethread
For a long time, I lived with depression and anxiety. Some days were as heavy as they come — hopeless, disconnected, hard to climb out of.
I did the work. Years of therapy, the worksheets, the homework — much of it paid for out of pocket. It helped. It also taught me something hard: when a thought turns sharp, you’re usually alone with it. No appointment is happening in that moment, and the homework is yours to do. Doing it by yourself, right when it’s hardest, is the hardest part of all.
So I needed something else. Something in my pocket, not on a calendar. Something I could afford. Something private enough to hold the thoughts I never wanted to repeat — or explain to anyone — and easy to close the second I needed to.
I couldn’t find it. So I built it. Rethread is the tool I wished I’d had.
It’s worked for me, and my hope is that it works for you too. For those going through challenges right now, I’ve stood where you’re standing — and I can confidently say, you’re not alone in this.
— Alberto
founder of Rethread, and one of its users
A former director in mental health with a Master of Public Health, Alberto has led mental-health research and projects across British Columbia — and writes openly about living with depression.
who it's for
this is for you if…
- You tend to be hard on yourself. A harsh inner critic and intrusive negative thoughts interrupt your days.
- You sometimes feel down or anxious, and long for a sense of peace.
- You’re ready to do the work. You believe small, repeated efforts compound into real change.
- You want to take an active role in your own wellbeing — working privately through your own thoughts, without it costing a fortune.
- You’ve done therapy in the past, and journaling feels therapeutic for you.
how it works
the five R's
Rethread starts from a simple idea: our thoughts shape how we feel. Change the thought, and the feeling can soften.
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01
Recognize
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02
Reveal
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03
Review
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04
Revisit
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05
Rethread
Over time, you'll see which traps show up most for you — and how much lighter a thought can feel once you've worked it through.
the work is hard. you got this — and we got you.
Reframing a thought takes effort — and you're not doing it alone. We're here to help, one step at a time. No streaks, no pressure; just a practice that compounds, quietly, into days that feel a little lighter.
The time you give yourself is the best return you'll ever get — paid back in peace, in steadier days, and hopefully, more inner joy.
private by design
everything stays on your phone
No accounts, ever.
Nothing to sign up for. Nothing to log in to.
No analytics, no tracking.
No pixels, no profiles, no one watching.
Zero network calls.
In normal use, nothing leaves your phone — you can verify it.
Locked behind Face ID.
Every time you open it, only you get in.
no account. no cloud. no noise.
The one exception is Rethread Pro's optional AI insight. It only sends what you choose, only after you confirm exactly what's sent — and we never store it or use it to train models. Off by default.
what you can do
a quiet toolkit for the hard moments
Rethread, step by step
See your patterns
AI reflections
Private reports
Backups you control
rethread pro
everything's free. the AI is optional.
The five steps, your patterns, your backups — all free. The optional AI reflections are Rethread Pro. Choose what fits.
Monthly
Try Pro month to month.
Yearly
The same, for less over a year.
Lifetime
Pay once. Yours to keep.
Live pricing is shown in the App Store, in your local currency.
a note on hard moments
take a breath. write it down. see things differently.
Rethread is in a small, private beta. Add your name and we’ll send a TestFlight invite when a spot opens.